Find Your Grind secures $5M in funding to expand its platform, helping students discover unconventional career paths.

Reimagining Career Exploration for the Modern Workforce

Find Your Grind announced a $5 million Series A funding round, bringing its total funding to $8 million Fast Company. The round was led by Echo Investment Capital, with support from Gross Labs Fast Company, the investment vehicle of founder Nick Gross, a former member of the band Goldfinger. The platform addresses a critical gap in traditional education by exposing students to alternative career paths such as content creation, esports, social media management, and creative production—professions rarely highlighted in conventional school settings. The World Economic Forum predicts that approximately 92 million jobs won’t exist in 2030 Fast Company, making it essential for students to explore careers that align with their passions rather than following outdated traditional pathways. Gross conceived the idea after bringing students into his music studio and witnessing firsthand how limited exposure in schools hindered their ability to explore meaningful career options.

A Lifestyle-First Platform Built on Self-Discovery

The platform centers on four core competencies: self-awareness, career awareness, social awareness, and action awareness, helping students connect their values with professional outcomes. Find Your Grind features a Lifestyle Assessment that helps students identify three lifestyle paths based on their preferences Fast Company, such as creator, performer, or humanitarian, then provides personalized next steps tailored to each student’s unique profile. Students can access interactive lessons, videos, and mentorship from notable figures including Tony Hawk, Tony Hoffman, and will.i.am, who share practical insights about their own career journeys. An AI-powered “Reflective Coach” provides personalized feedback and encourages students to dive deeper into their answers for better insights Fast Company. This technology-driven approach addresses a common problem in schools where counselor caseloads often exceed recommended levels, making individualized career guidance difficult to deliver at scale.

Expanding Beyond Digital to Real-World Workforce Connections

Find Your Grind also runs workforce development initiatives, such as lifestyle fairs, that give students real-world experience Fast Company. These events connect students with local employers and job opportunities in their communities that align with their assessed lifestyle preferences and career interests. The company is rolling out its first program in Oklahoma City, working with local schools and training centers Fast Company, with plans to launch similar initiatives in additional cities across the United States. The fresh capital will enable Find Your Grind to scale these career readiness programs nationally, transforming how districts approach the gap between student aspiration and actual workforce opportunities. By treating nontraditional career routes as viable first-class options alongside college-bound pathways, the platform aims to prepare over a million students for a rapidly evolving job market where creativity, digital literacy, and personal values play increasingly important roles.